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Sunrise Candles wanted us to design an innovative packaging for the candles they supply as corporate gifts for big business houses.

Our thinking – Can the packaging add value to the product? Can it be eco-friendly? Can it be economical? Can it create Aha! Experience?

We came up with Illuminati an MS sleeve with profile cutting and brand name that would slide over the corrugated tray carrying candles. When placed vertical the sleeve would then function as a beautiful lamp and illuminate the space by the candle light making its way through the cut profile.