A Comfortable Ride
Tractor Seat for SPPL

"We need a best in class yet cost effective tractor seat."

...Managing Director, SPPL


The project brief was precise. The entire outcome was dependent on finding what exactly will make the tractor seat 'best in class' So before we could take our pencils, storyboards and sketchbooks here was the biggest task of finding 'the best in class parameters.'

We set out meeting the tractor dealers collecting features of possibly every tractor in Indian market. Captured Voice of Customer - farmers, drivers across west and north India resulting in meaningful data that included both good and not so good or problematic aspects with the existing seats, their expectations, and lot more.

The QFD data & voice of customer was key factor that shaped the design. The end user gave top most priority to seat maintenance and comfort. 

Thus a Seat was designed with best in class ergonomics (comfort), complies with BIS norms, versatile in mounting and most importantly longer life with least maintenance (not to mention least investment and best in class price).